Redesigning the Canturia Interior Design Company Logo to Strengthen Brand Identity

Abstract

Interior design exists to fulfill functional needs and reflect a person's personality and lifestyle. Canturia, a furniture startup founded in 2020, has attracted industry attention. Although it already has a company logo, it does not yet reflect the company's image. As a result, Canturia lacks a strong and widely recognized visual identity. Therefore, it is important for the company to update Canturia's logo to better reflect the company's image. The purpose of this study is to redesign Canturia's company logo so that it can accurately represent the company's image. The design was carried out using qualitative methods, namely interviews, literature/books, and journals. The creative process was carried out through exploration of shape, color, and typography based on a briefing with Canturia. The results of this study created a new visual identity in the form of a logo that can reflect the company's image. With the data obtained by the author, the process of designing a new visual identity can be carried out in a more targeted manner. With the new logo, it is hoped that it can represent Canturia to expand the market and strengthen the company's image.