About the Journal

Article Processing Charges (APC)

To cover operational expenses, including manuscript management, plagiarism screening, proofreading, typesetting, and digital archiving, Marketing Insight charges an Article Processing Charge (APC):

  • Article Submission Fee: IDR 0 (Free)
  • Article Processing Charge (APC): IDR 350,000 per published article.

Marketing Insight is committed to fostering international research collaboration and supporting equitable access to academic publishing. Full APC waivers are automatically granted to corresponding authors affiliated with international institutions outside Indonesia.

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Author Guidelines

Marketing Insight welcomes original empirical research articles, conceptual papers, and case studies in the field of marketing. All submitted manuscripts must strictly follow these guidelines to be considered for peer review.

General Requirements:

  • The manuscript must be written in formal, high-quality academic English.
  • Manuscripts must be submitted in Microsoft Word or OpenOffice format (.docx).
  • Set up the manuscript on standard A4 paper size, with 2.5 cm (1 inch) margins on all sides, single-spaced, and in Roman font.
  • Manuscripts must be original, unpublished work and should not be under consideration elsewhere.
  • Similarity scores must not exceed 20% on Turnitin (excluding bibliography and quoted material).

Manuscript Structure:

Manuscripts should generally follow the standard IMRAD structure and contain the following essential elements:

  • Title Page: Write the title briefly, clearly, concisely, interestingly, and informatively in sentence case.
  • Abstract: A structured single paragraph of 100–200 words outlining the background/purpose, method, primary findings, and key practical or theoretical implications. Do not display procedural steps or citation sources.
  • Keywords: 3 to 5 specific keywords separated by semicolons.
  • Introduction: Clearly state the research background, empirical or theoretical gap, problem formulation, practical significance, and primary objectives of the study. Include explicitly formulated hypotheses or propositions where applicable.
  • Literature Review & Hypotheses: Provide a solid theoretical foundation, synthesize relevant prior studies, and clearly present the conceptual framework and hypotheses (if applicable).
  • Research Methods: Detail the research design, target population, sample selection, measurement instruments, operationalization of variables, data collection procedures, and statistical techniques used (e.g., SEM-PLS, regression, qualitative analysis).
  • Results and Discussion: Present empirical findings clearly using structured tables and figures without subjective commentary. Critically discuss results in light of prior research, underlying theories, and broader managerial implications.
  • Conclusion & Implications: Summarize main findings addressing the study objectives, detail theoretical and practical implications, acknowledge study limitations, and suggest future research avenues.
  • Declarations: Include required disclosures regarding author contributions (using CReDiT taxonomy), conflicts of interest, AI tool usage (if applicable), and funding sources.

Citations and References:

  • Marketing Insight strictly adheres to the APA 7th Edition (American Psychological Association) reference format.
  • Include active Digital Object Identifier (DOI) URLs for all cited references where available.
  • Recency: A minimum of 20 references is required, with at least 80% coming from peer-reviewed primary sources published within the last 10 years.

Manuscript Template

Authors are required to prepare their manuscript using the official journal template to ensure consistency in formatting and layout.

The official manuscript template can be downloaded directly here: Download Marketing Insight Manuscript Template (.docx).

Authors should utilize the built-in Microsoft Word Styles provided within the template for titles, headings, body text, table formatting, and captions.

Marketing Insight mandates strict adherence to the following:

  • All authors must utilize the official Marketing Insight Manuscript Template (.docx) without exception. Manuscripts submitted in non-template formats will be desk-rejected during initial screening.
  • Compliance with the Author Guidelines section is binding and non-negotiable. Non-compliant submissions will not proceed to peer review until revisions are made.
  • The journal's managing editor conducts a mandatory pre-review compliance assessment to verify manuscript format, template usage, structural completeness, citation format (APA 7th Edition), and similarity score (≤20% on Turnitin).
  • Authors are responsible for ensuring their submitted work meets all specified formatting, length, and content requirements prior to submission. Template compliance is verified through automated and manual checks.
  • The journal provides detailed author guidelines and recommended writing tools to support authors in meeting all compliance standards before submission.

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COPE Principles Compliance Commitment

Marketing Insight's Comprehensive COPE Alignment:

Marketing Insight commits to 100% compliance with the Committee on Publication Ethics (COPE) Principles of Transparency and Best Practice in Scholarly Publishing. This commitment encompasses:

Transparency Principles:

  • Author Identity & Contributions: All author contributions are clearly documented using CReDiT taxonomy in published articles.
  • Conflict of Interest Disclosure: Authors, reviewers, and editors disclose all conflicts of interest (financial, personal, and institutional) and document them in the publication record.
  • Funding & Support Transparency: All sources of funding, grants, and research support are explicitly acknowledged in published articles.
  • Research Data Availability: Where applicable, authors are required to make research data available or provide clear justification for restricted access, in accordance with funder and institutional mandates.
  • Peer Review Process Transparency: The journal clearly communicates the peer review model (double-blind), the number of reviewers (minimum 2), and typical turnaround times to authors.

Best Practice in Scholarly Publishing:

  • Retraction Policy: Marketing Insight maintains a formal retraction policy for articles that contain significant errors, fraudulent data, or instances of plagiarism. Retracted articles are clearly marked and remain accessible with a retraction notice.
  • Correction & Erratum Policy: Corrections for errors discovered post-publication are promptly issued, documented, and linked to the original article.
  • Allegations of Misconduct: All allegations of research misconduct (plagiarism, data fabrication, duplicate publication, authorship disputes) are investigated according to COPE guidelines, and documented outcomes are published.
  • Editorial Independence: Editorial decisions are made independently and are not influenced by commercial interests, political pressures, or author/reviewer relationships.
  • Reviewer Confidentiality: The identities of peer reviewers are protected unless reviewers voluntarily consent to open review.
  • Timely Publication & Archiving: Accepted manuscripts are published without unreasonable delays, and all published content is permanently archived in the PKP Preservation Network.

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Authors who publish with Marketing Insight retain the copyright of their work without any restrictions and are free to maintain full publishing rights. Authors also confirm that all co-authors and, where applicable, the responsible authorities at the institution or organization where the research was conducted have approved the manuscript.

By submitting and publishing their manuscript, authors grant Marketing Insight the right of first publication and agree to the journal's applicable licensing terms.

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Declaration of Generative AI

Artificial intelligence (AI) tools may be utilized to assist in creating explanatory illustrations, such as schematics, conceptual diagrams, and flowcharts. AI tools can be used to make data visualizations like charts, plots, and graphs when the output comes directly from the underlying data using repeatable mathematical, computational, or statistical methods.

AI tools must not be used to create or alter images representing empirical observations or experimental results. This includes making changes to the brightness, contrast, or color balance, which should only be done with standard image processing software.

This policy doesn't stop people from using AI tools in formal research design or research methods. AI-assisted imaging methods can gather and analyze research data or make predictions about clinical outcomes based on previously gathered data.

Authors are fully responsible for making sure that all images they send are original and correct. When authors include images in their manuscript that were made with generative AI tools, they need to say so in the image's caption.

Editorial Oversight of AI Usage:

Marketing Insight's Editorial Board and Managing Editor are responsible for:

  • Screening all submitted manuscripts for undisclosed or inappropriate AI usage during the initial review phase.
  • Verifying that authors have accurately declared all AI tools used in research design, data analysis, visualization generation, and manuscript preparation.
  • Cross-referencing author declarations against the content and methodology to identify any inconsistencies or omissions.
  • Rejecting or requesting revision of manuscripts where AI usage has been used inappropriately (e.g., creating or altering empirical observation images) or left undeclared.
  • This includes documenting all AI screening decisions and maintaining transparency in the peer review process regarding AI-related concerns.

Authors are reminded that misrepresentation or non-disclosure of AI usage constitutes research misconduct and may result in desk rejection or retraction of published articles.

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Declaration of Interest

All authors are required to disclose any financial and personal relationships with other individuals or organizations that could inappropriately influence (bias) their work. Employment, consultancies, stock ownership, honoraria, paid expert testimony, patent applications/registrations, and grants or other funding are all examples of potential competing interests.

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Description

Marketing Insight is a peer-reviewed, open-access journal published by Institut Teknologi dan Bisnis Asia Malang. The journal serves as an international platform for academics, researchers, and practitioners to disseminate high-quality, innovative research across the Consumer Psychology & Purchase Decision-Making, Brand Strategy & Performance Management, and Digital Marketing & Customer Experience fields. Marketing Insight advances theoretical foundations and practical applications in global business contexts through rigorous scientific evaluation.

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Focus and Scope

Marketing Insight accepts original research articles, conceptual papers, and empirical studies that focus exclusively on consumer psychology, brand strategy, and digital marketing.

The scope encompasses, but is not limited to, the following domains:

  • Consumer Psychology: Consumer behavior, purchase decisions, brand perception, neuro-marketing, impulse buying, and consumer ethics.
  • Brand Strategy: Brand equity, brand loyalty, brand positioning, competitive strategy, product innovation, and brand performance.
  • Digital Marketing: Digital channels (SEO, content, social media, e-commerce), omnichannel strategy, customer journey, digital consumer behavior, social media analytics.

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Licensing

All articles published in Marketing Insight are licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Under this license, third parties are permitted to share, copy, and redistribute the material in any medium or format, as well as adapt, transform, and build upon it for any purpose, provided that appropriate credit is given to the original author(s) and source.

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Open Access Policy

Marketing Insight applies an open-access policy. It implies that all of the contents of the articles in this journal are free to the public. Readers can download, share, mix, reuse, and process any part of the article in this journal under the same license with the author's acknowledgment, as the copyright of the manuscript remains with the author. This open-access model not only promotes wider dissemination of knowledge but also encourages collaboration among researchers and practitioners in the field. By allowing free access to research findings, the journal aims to enhance the impact and visibility of scholarly work.

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Peer Review Process

All manuscripts submitted to Marketing Insight undergo a rigorous double-blind peer review process to ensure high standards of academic objectivity and quality.

  • Initial Screening. Submitted manuscripts are first evaluated by the managing editor to ensure adherence to the journal’s focus, scope, formatting, and ethical guidelines (including a mandatory similarity check).
  • Blind Review. Manuscripts passing the initial screening are anonymized and assigned to at least two independent expert reviewers in the respective field. Neither the authors nor the reviewers will know each other's identities.
  • Peer reviewers are selected based on subject matter expertise and are required to disclose any conflicts of interest prior to conducting reviews.
  • Turnaround Time. The first decision regarding acceptance, revision, or rejection is typically communicated to the authors.
  • Final Decision. The editor-in-chief makes the final publication decision based on the reviewers' evaluations and recommendations.

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Plagiarism Policy

Every received article undergoes a similarity assessment prior to the peer-review phase. The journal accepts a similarity score of up to 20% on Turnitin, omitting bibliography and quoted text. Articles exceeding this threshold may be returned to the authors for revision. The journal emphasizes the importance of original research and proper citation practices to maintain academic integrity. Authors are encouraged to review their work carefully for originality and to adhere to ethical standards in their writing process.

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Preservation

All disseminated material will be archived in the PKP Preservation Network to ensure the preservation and accessibility of our information. This service guarantees that the content we disseminate is securely preserved and stays retrievable over time, regardless of any technical difficulties or cessation of the original hosting platform. This network comprises several reliable repositories and archives that guarantee the preservation of our material in a safe, uniform format.

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Publication Ethics

Marketing Insight is a peer-reviewed journal. This journal follows guidelines from the Committee on Publication Ethics (COPE) regarding all aspects of publication ethics and, in particular, how to handle cases of research and publication misconduct. This statement clarifies the ethical behavior of all parties involved in the act of publishing an article in this journal, including the author, the editor-in-chief, the editorial board, the peer reviewer, and the publisher. Marketing Insight is dedicated to following best practices on ethical matters, errors, and retractions. The prevention of publication malpractice is one of the important responsibilities of the editorial board. Any kind of unethical behavior is not acceptable, and the journal does not tolerate plagiarism in any form.

Marketing Insight adapts COPE guidelines to meet high-quality standards of ethics for publishers, editors, authors, and reviewers. To improve the quality of research worldwide, it is essential to clearly explain publication ethics. In this section, we clarify the standards that apply to editors, authors, and reviewers. Publishers are not entitled to interfere with the integrity of the contents and only support publishing in a timely manner.

For Editors:

  • Based on the review report of the editorial review board, the editor can accept, reject, or request modifications to the manuscript.
  • Editors should be responsible for every article published in Marketing Insight.
  • The editors may communicate with one another or with reviewers when making the final decision.
  • An editor has to evaluate the manuscript objectively for publication, judging each based on its quality without looking at the nationality, ethnicity, political beliefs, race, religion, gender, seniority, or institutional affiliation of the authors. He/she should decline his/her assignment when there is a potential conflict of interest.
  • Editors need to ensure the document sent to the reviewer does not contain information about the author and vice versa.
  • Editors should communicate their decisions to authors along with reviewers' comments, unless they contain offensive or libelous remarks.
  • Editors should respect well-reasoned and practicable requests from authors to exclude an individual from reviewing the submission.
  • Editors and all staff should guarantee the confidentiality of the submitted manuscript.
  • Editors will be guided by COPE flowcharts if there is suspected misconduct or disputed authorship.

For Reviewers:

  • Reviewers need to comment on ethical questions and possible research and publication misconduct.
  • The reviewers will do the work in a timely manner and should notify the editor if they cannot complete it.
  • Reviewers need to keep the confidentiality of the manuscript.
  • Reviewers should not accept reviewing manuscripts in which there is a potential conflict of interest between them and any of the authors.

For Authors:

  • The author(s) confirm that they are submitting original material that has not been published elsewhere and to which no rights have been transferred.
  • Authors must ensure their work is original and properly cited.
  • Author(s) should not engage in plagiarism or self-plagiarism.
  • Author(s) should ensure that they follow the authorship criteria outlined in the Author Guidelines.
  • Authors should not submit the same manuscript to more than one journal concurrently. Authors must not publish redundant manuscripts or the same research in more than one journal.
  • Authorship should be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the reported study. Others who have made significant contributions must be listed as co-authors. Authors also ensure that all-authors have seen and agreed to the submitted version of the manuscript and to their inclusion as co-authors.
  • The author(s) haven’t suggested any personal information that may make the identity of any participant or patient recognizable in any form of description, photograph, or pedigree.
  • Author(s) should provide the editor the data and details of the work if there are suspicions of data falsification or fabrication.
  • If at any point the author(s) discover a significant error or inaccuracy in the submitted manuscript, they must report it to the editor.
  • Authors should clarify everything that may cause a conflict of interest, such as employment, research expenses, consultant expenses, and intellectual property.

Disclaimer:

Editors make every effort to ensure the accuracy of all the information contained in its publications. However, the Marketing Insight editors disclaim all representations and warranties regarding the accuracy, completeness, or suitability of the content to the maximum extent permitted by law. Any views expressed in this publication are those of the authors and are not necessarily those of the editors or publisher.

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Publication Frequency & Schedule

Marketing Insight is published twice a year, in June and December.

The journal operates on an "In-Print / Publish-as-You-Go" system. Accepted and fully copyedited articles are published online immediately upon completion of the production stage, rather than waiting for the entire issue to be finalized. These individual articles are then compiled into the formal semi-annual issues in June and December.

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To support high academic writing standards, efficiency, and scientific integrity, Marketing Insight recommends and encourages authors to use the following software tools when preparing their manuscripts:

  • Reference Management & Citations: Authors are strongly advised to use reference managers such as Zotero or Mendeley to format inline citations and reference lists according to APA 7th Edition style.
  • Grammar & Proofreading: Authors should use language and proofreading assistance tools such as Grammarly or Quillbot to ensure clean, formal, and accurate academic English prior to submission.

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Retraction, Correction, and Erratum Policy

Retraction Scope: Articles are retracted for fabricated/falsified data, plagiarism, duplicate publication, significant methodological errors that invalidate conclusions, or research ethics violations.

Who Can Request: Authors, readers, reviewers, institutions, or the Editorial Board may submit formal allegations to [email protected] with evidence.

Retracted Article Status: The article remains visible with a prominent "[RETRACTED]" banner. The Retraction Notice is published and linked. Article is removed from database indexing per policy. The public retraction log is updated quarterly.

Corrections & Errata: Minor errors receive Correction Notice (author-initiated within 12 months) or Erratum (editor-initiated). Published and linked to the original article.

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Submission Declaration and Verification

All authors must ensure that their submission satisfies the following requirements prior to submitting their manuscript:

  • Originality & Prior Publication: The submission has not been previously published (except as an abstract, lecture, or academic thesis), nor is it under consideration for publication with another journal.
  • Format & Language: The manuscript is written in formal academic English and formatted using Microsoft Word or OpenOffice in .docx document file format.
  • Compliance with Guidelines: The text strictly adheres to the stylistic, formatting, and bibliographic requirements outlined in the Author Guidelines.
  • Institutional Consent: Publication has been approved by all authors and tacitly or explicitly by the responsible authorities where the work was conducted.
  • Rights Consent: If accepted, the article will not be published elsewhere in the same form, in English or in any other language, including electronically, without the written consent of the copyright holder.

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