As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
The submission has not been previously published, nor is it before another journal for consideration.
The manuscript is written in academic English and formatted in Microsoft Word. The submission file is in OpenOffice or Microsoft Word in the docx document file format.
The text adheres to the stylistic and bibliographic requirements outlined in the Guidelines.
Author Guidelines
Marketing Insight welcomes original empirical research articles, conceptual papers, and case studies in the field of marketing. All manuscripts submitted must strictly follow these author guidelines to be considered for peer review.
General Requirements
The manuscript must be written in formal, high-quality academic English. Manuscripts must be submitted in Microsoft Word format (docx). on a standard A4 paper, 2.5 cm (1 inch) margins on all sides, single-spaced, Roman font.
Manuscripts must be original, unpublished work and should not be under consideration elsewhere. Similarity scores must not exceed 20% on Turnitin (excluding bibliography and quoted material).
Manuscripts Structure
Manuscripts should generally follow the standard IMRAD structure and contain the following essential elements:
Title Page:
Title: Write the title briefly, clearly, concisely, interesting, and informative .
Abstract: A structured single paragraph of 100–200 words outlining the background/purpose, method, primary findings, and key practical or theoretical implications.
Keywords: 3 to 5 specific keywords separated by semicolons.
Introduction: Clearly state the research background, academic gap, problem formulation, practical significance, and primary objective of the study.
Literature Review & Hypotheses: Provide a solid theoretical foundation, synthesize relevant prior studies, and clearly present the conceptual framework and hypotheses (if applicable).
Research Methods: Detail the research design, sample selection, measurement instruments, data collection procedures, and statistical techniques used (e.g., SEM-PLS, regression, qualitative analysis).
Results and Discussion: Present empirical findings clearly using structured tables and figures. Critically discuss results in light of prior research, underlying theories, and broader managerial implications.
Conclusion & Implications: Summarize main findings, detail theoretical and managerial implications, acknowledge study limitations, and suggest future research avenues.
Declarations: Include required disclosures regarding conflicts of interest, AI tool usage (if applicable), and funding sources.
Citations and References
Marketing Insight strictly adheres to the APA 7th Edition (American Psychological Association) reference format.
Authors are strongly encouraged to use reference management software such as Mendeley, EndNote, or Zotero.
Include active Digital Object Identifier (DOI) URLs for all cited references where available. Recency: At least 80% of the cited references should come from peer-reviewed journal articles published within the last 10 years.
Submission Process
All submissions must be uploaded through the online submission system of Marketing Insight using the PKP-OJS platform. Authors need to register an account prior to submitting their manuscript. Submit author details (names, affiliations, ORCID IDs, and emails) into the OJS metadata fields during submission.
Authors who publish with Marketing Insight retain the copyright of their work without any restrictions and are free to maintain full publishing rights. The author also confirms that all co-authors and, where applicable, the responsible authorities at the institution or organization where the research was conducted have approved the manuscript.
By submitting and publishing their manuscript, authors grant Marketing Insight the right of first publication and agree to the journal's applicable licensing terms.