Implementation of Smart Tourism using a 360° Virtual Tour at Belalang Adventure Batam
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Abstract
The growth of smart tourism, particularly through 360° virtual tour (VT360°) technology, presents an effective promotional strategy in the period following the COVID-19 pandemic. This approach is especially suitable for outdoor tourist destinations that seek to engage with a global audience. This research was specifically conducted to design and put into practice VT360° technology at Belalang Adventure in Batam. The main goals were to increase the availability of information for potential visitors and improve the location's appeal to foreign tourists, who often research destinations online before traveling. This study employed a Research and Development (R&D) method, which included systematic stages of initial observation, capturing high-quality images with Google Street View, editing the photos with Adobe Lightroom, and building the final virtual tour on the Theasys platform. The outcome is a fully interactive virtual tour that highlights key points of interest, including the main entrance, the ticket counter, and various game areas, all of which can be conveniently accessed online from any device. This digital tool has proven to be an effective and low-cost method for tourism promotion. It also shows the considerable potential for small and medium-sized tourism businesses to use immersive technology to reach a wider market. Based on these findings, this study recommends forming collaborations with tour operators, local tour guides, and hotels to broaden the distribution of the virtual tour, making it a central part of a more extensive and combined promotional strategy.
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Muhamad Zhabiyan Dwi Putra, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Muhamad Zhabiyan Dwi Putra is currently pursuing a Bachelor's degree in Tourism at the Faculty of Economics and Business, Universitas Internasional Batam, with a specialization in Recreation and Hotel Management. His research interests include sustainable tourism development, smart tourism, and creative writing.
Renza Fahlevi, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Renza Fahlevi is a lecturer in the Tourism study program at Batam International University. He obtained a Bachelor's degree in Economics in 2007 and a Master's in Management in 2014. He is currently pursuing a Doctoral degree at the Institut Pariwisata Triksakti Jakarta. Besides teaching, he is also an active member of the Indonesian Tourism Actors Association (Asosiasi Pelaku Pariwisata Indonesia–ASPPI). His research areas include tourism marketing and tourist behavior.
Fitriana Aidnilla Sinambela, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Fitriana Aidnilla Sinambela is a lecturer in the Tourism study program at Universitas Internasional Batam. She earned her bachelor's degree (S.Tr.) at Politeknik Negri Batam and her master's degree (M.M.) at Universitas Internasional Batam. She is currently a doctoral candidate at the Institut Pariwisata Trisakti Jakarta. She is also a tourism practitioner and runs her own travel agency. Her research interests are destination marketing and digital marketing.
Viony Viony, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Viony is currently a student in the Bachelor of Tourism program at the Faculty of Economics and Business, Universitas Internasional Batam, specializing in Recreation and Hotel Management. Her research fields include tourism marketing, sustainable tourism development, and risk management.
Stevani Stevani, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Stevani is currently pursuing a Bachelor's degree in Tourism at the Faculty of Economics and Business, Universitas Internasional Batam, with a specialization in Culinary Business. Her current research area is historical tourism.
Jessica Friscilla Ang, Tourism, Universitas Internasional Batam, Batam City, 29422, Indonesia
Jessica Friscilla Ang is currently pursuing a Bachelor's degree in Tourism at the Faculty of Economics and Business, Universitas Internasional Batam, with a specialization in Culinary Business. Her current research areas are tourism marketing and medical tourism.
Wira Ardhimas Pratama, Tourism, Institut Pariwisata Trisakti, Jakarta, 12330, Indonesia
Ardhimas Wira Pratama is currently a student in the Bachelor of Tourism program at the Faculty of Tourism, Institut Pariwisata Trisakti Jakarta, with a specialization in Sustainable Tourism. His current research areas include rural tourism, sustainable tourism development, and front office operations.
Jasica Kristin Mangkey, Tourism, Institut Pariwisata Trisakti, Jakarta, 12330, Indonesia
Jasica Kristin Mangkey is currently pursuing a Bachelor's degree in Tourism at the Faculty of Tourism, Institut Pariwisata Trisakti Jakarta, with a specialization in Sustainable Tourism. Her current research interests are smart tourism and the travel business.
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