Pengaruh Iklan dan Public Relation terhadap Citra Institusi dan Keputusan Mahasiswa Memilih Kampus STIKI Malang sebagai Tempat Studi Pengaruh Iklan dan Public Relation terhadap Citra Institusi dan Keputusan Mahasiswa Memilih Kampus STIKI Malang sebagai Tempat Studi
Article Sidebar
Main Article Content
Abstract
Advertising and public relations is one of the student new admissions marketing strategy at campus STIKI Malang. Both strategies are used to be on target with increasingly changing technological changes and developments that are balanced by the increasing level of competition among educational institutions. Media marketing is expected to contribute to the institution's image and selection decisions for students. This study is intended to address the following issues: (1) How does advertising influence the institutional image? (2) What is the influence of public relations on the institution's image? (3) How does advertising influence student decisions in choosing where to study? (4) How is the influence of the PR on the decision of the student in choosing the place of further study? (5) How does the institution's image influence the student's decision in choosing the place of further study? The research method used is descriptive quantitative by using questionnaires and interview instruments. Respondents in this study are all students STIKI Malang force 2016 as many as 250 people in four courses namely Informatics Engineering, Information Systems, Information Management and Visual Communication Design.
Downloads
Article Details
Authors retain copyright of their work and grant Jurnal Ilmiah Teknologi Informasi Asia the right of first publication. The work is simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
While the editorial board endeavors to ensure accuracy, they accept no responsibility for the content of articles. Liability rests solely with the respective authors.
This is an open-access journal. All articles are immediately available to read and reuse upon publication under the CC BY 4.0 license. Users may share and adapt the material for any purpose, including commercial use, provided they comply with the license terms.
References
Dewanti, R., Ismail, I., Tasrihanto, M. J., & Prabowo, d. A. (2010). Analysis Of Influence Brand Trust And Brand Image Towards Purchase Decision The Private Label Product and Their Impact On Brand Loyality. International Journal of Bussiness Management 2 (2), pp : 1 - 19 .
Jefkins, F. d. (2004). Public Relation Alih Bahasa : Haris Munandar. Jakarta: Penerbit Erlangga
Kasali, R. (2007). Manajemen Periklanan : Konsep dan Aplikasinya di Indonesia. Jakarta : PT Pustaka Utama Grafiti.
Khasanah, I. (2011). Pengaruh Atribut Produk, Bauran Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Merchandise. Jurnal Asset 13 (1), pp : 155-163.
Kotler, P. a. (2009). Manajemen Pemasaran Jilid 1. Jakarta: Penerbit Erlangga .
Kotler, P. d. (2006). Dasar-dasar Pemasaran Jilid 2. Jakarta: Prehallindo.
Kuncoro, R. d. (2007). Cara Menggunakan dan Memakai Analisis Jalur (Path Analysis). Bandung : Alfabeta.
Pujiyanto. (2001). Periklanan. Malang: Universitas Negeri Malang.
Rochaety, E. R. (2007). Metodologi Penelitian Bisnis Dengan Aplikasi SPSS. Jakarta: Mitra Wacana Media .
Ruslan, R. (2006). Manajemen Public Relations dan Media Komunikasi : Konsepsi dan Aplikasi. Jakarta: Raja Grafindo Persada .
Singarimbun, M. d. (2008). Metode Penelitian Survei (Cetakan Ke Sembilan Belas). Jakarta : LP3ES.
Sudjana. (2002). Teknik Analisis Regresi dan Korelasi . Bandung : Tarsito.
Sujarweni, V. Wiratna. (2014). SPSS Untuk Penelitian. Yogyakarta : Pustaka Baru Press.
Sutojo, S. (2004). Membangun Citra Perusahaan . Jakarta: Damar Mulia Pustaka .
Tjiptono, F. (2005). Strategi Pemasaran Edisi 2. Yogyakarta: Andy Offset .
Wijaya, M. (2013). Promosi, Citra Merek, dan Saluran Distribusi Pengaruhnya terhadap Keputusan Pembelian Jasa Terminix di Kota Manado. EMBA 1 (4), pp : 105 - 114.